We asked one of our interns, Chelsey Mitchell (Econ, Fordham '13), to look at the Facebook pages of the major brands in the fishing world and record their total fans as of just about now June 2011. (If we missed your company, let us know and we'll add you to the list. firstname.lastname@example.org)
We created this list in part because GoFISHn is #3 and we're not above a little self-promotion. The results are pretty interesting, which you can see for yourself below. There were a surprising number of no-shows (you know who you are) and of course there are powerhouses Basspro and Cabela's. Lots of important product brands have practically no presence on Facebook while media and retail brands do well.
Maybe we could summarize this way: Retailers want buyers. Media want readers. They know what they want, and they are clearly paying attention to Facebook as a source for both. Tackle makers, on their other hand, appear less sure about Facebook, with a few exceptions, like Costa and Plano. That's probably because they aren't so sure about the value of a Facebook fan or how to go after them. The idea of an ongoing, direct conversation with fans though the medium of Facebook is still a pretty radical idea for many brands. But it's coming on fast, and smart brand managers will soon figure out that Facebook page fans are a stunningly cost-effective way to stay in touch with customers and get feedback.
At GoFISHn, we're ready to help any company that wants to crack the code on Facebook or any other digital project. Click here to see the results of our latest project, Bassmaster.com, which was the re-launch of old ESPN Bassmaste site for the new owners of B.A.S.S. The new site includes a complete Facebook integration, which lead to a doubling of traffic from Facebook in the first month after launch. Give us a call if you'd like to know more... -Ned Desmond
Here's the list: